



It's Not a Matter of Faith. It's a Matter of PrincipleS.
NO ES UNA CUESTIÓN DE FE.
ES UNA CUESTIÓN DE PRINCIPIOS
NO ES UNA CUESTIÓN DE FE.
ES UNA CUESTIÓN DE PRINCIPIOS
CLIENT
OVERVIEW
AGENCY
Conferencia episcopal
Conferencia episcopal
MCCANN
MCCANN
How do you ask taxpayers to check the Church's box on their tax return? By showing, through real actions, the commitment the Church has to others.
In 2024, only 10% of taxpayers checked the Church box alone. 31% checked only the charity box. 21% checked both. More than 6 out of 10 people, despite holding different beliefs, agree on one thing: helping others.
Helping isn't just a matter of faith, it's a matter of principle. That's why we're asking every taxpayer to consider box 106, in addition to box 105.
How do you ask taxpayers to check the Church's box on their tax return? By showing, through real actions, the commitment the Church has to others.
In 2024, only 10% of taxpayers checked the Church box alone. 31% checked only the charity box. 21% checked both. More than 6 out of 10 people, despite holding different beliefs, agree on one thing: helping others.
Helping isn't just a matter of faith, it's a matter of principle. That's why we're asking every taxpayer to consider box 106, in addition to box 105.
CREDITS
Agency — McCann Spain
Creative Directors — Dani García & Óscar Martínez
Creative Team — Nicolás Bestilleiro Lettini, David Ramón Navarro, Lucía Sánches & Laura Ribera
CREDITS
Creative Directors — Dani García & Óscar Martínez
Creative Team — Nicolás Bestilleiro Lettini, David Ramón Navarro, Lucía Sánches & Laura Ribera
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