


CLIENT
OVERVIEW
AGENCY
Conguitos
Conguitos
Estimado
Estimado
We're keeping It All
Conguitos and Grefusa are launching Conguitos Mr Corn, an unexpected mashup of crunchy corn and chocolate designed to win over Gen Z. A proposition that turns the initial sweet-or-salty dilemma into an attitude: not having to choose. Under the concept "Nos quedamos con todo", the campaign speaks to a generation overwhelmed by choice and turns the product into a small manifesto against overthinking. A direct, fresh, and relatable way to introduce a snack that doesn't pick a side, because it keeps both.
Conguitos and Grefusa are launching Conguitos Mr Corn, an unexpected mashup of crunchy corn and chocolate designed to win over Gen Z. A proposition that turns the initial sweet-or-salty dilemma into an attitude: not having to choose. Under the concept "Nos quedamos con todo", the campaign speaks to a generation overwhelmed by choice and turns the product into a small manifesto against overthinking. A direct, fresh, and relatable way to introduce a snack that doesn't pick a side, because it keeps both.
CREDITS
Agency — Estimado
Creative Directors — Juanvi Falcó & Julio Chirivella
Creative Team — Nicolás Bestilleiro Lettini & David Ramón Navarro
CREDITS
Agency — Estimado
Creative Directors — Juanvi Falcó & Julio Chirivella
Creative Team — Nicolás Bestilleiro Lettini & David Ramón Navarro
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