CLIENT

OVERVIEW

AGENCY

Conguitos

Conguitos

Estimado

Estimado

We're keeping It All

Conguitos and Grefusa are launching Conguitos Mr Corn, an unexpected mashup of crunchy corn and chocolate designed to win over Gen Z. A proposition that turns the initial sweet-or-salty dilemma into an attitude: not having to choose. Under the concept "Nos quedamos con todo", the campaign speaks to a generation overwhelmed by choice and turns the product into a small manifesto against overthinking. A direct, fresh, and relatable way to introduce a snack that doesn't pick a side, because it keeps both.

Conguitos and Grefusa are launching Conguitos Mr Corn, an unexpected mashup of crunchy corn and chocolate designed to win over Gen Z. A proposition that turns the initial sweet-or-salty dilemma into an attitude: not having to choose. Under the concept "Nos quedamos con todo", the campaign speaks to a generation overwhelmed by choice and turns the product into a small manifesto against overthinking. A direct, fresh, and relatable way to introduce a snack that doesn't pick a side, because it keeps both.

CREDITS

Agency — Estimado

Creative Directors — Juanvi Falcó & Julio Chirivella

Creative Team — Nicolás Bestilleiro Lettini & David Ramón Navarro


CREDITS

Agency — Estimado

Creative Directors — Juanvi Falcó & Julio Chirivella

Creative Team — Nicolás Bestilleiro Lettini & David Ramón Navarro

  • BACK TO WORKS